JanSport has joined Arlin and NOVE, two of the most influential muralists on the São Paulo street art scene. A duo that is described as both harmonic and tumultuous, these two have collaborated on more than 20 walls since 2008. For Live Outside 2015, the duo collaborated on their largest mural to date in the São Paulo, Brazil neighborhood of Pinheiros.
The 131 x 49 feet mural took just over 4 days to complete. The project wrapped up with a celebration at the wall location, with a performance from local São Paulo band, Boogarins, who will also be lending their music to the Live Outside video series. Check out the #LiveOutside2015 teaser below. - See more at: https://author-vfc.adobecqms.com/content/jansport-us-blueprint/en_us/blogs/lo_saopaulo_2015.html?cq_ck=1447190367671#sthash.zSYOy45W.dpuf
As a Brand dedicated to self-expression, JanSport is diving into the world of street art and shining a light on the stories of its artists and the process behind the creation of urban murals. Follow the #LiveOutside2015 story and see it unfold at JanSport.Tumblr.com.
For a behind the scenes look at #LiveOutside2015, become a fan of JanSport on Instagram at Instagram.com/JanSport and search #LiveOutside2015.