San Leandro, Calif. (June 10, 2008) - JanSport Chief Financial Officer, Jennifer Adams has been selected as one of 40 recipients of the Sporting Goods Business Inaugural 40 Under 40 Award. The finalists will be honored at an invitation-only event on June 9, 2008 during the SGMA Team Sports and Sports Licensing Show. The finalists, honored by their peers as the best and brightest of the next generation of sporting goods industry leaders, were selected by a panel of SportsOneSource analysts and editors and a team of industry executives out of the over 500 nominations received over the first three months of the year. Each finalist will receive a personally-engraved crystal award.

"These awards are a way to recognize the great work done by some of the younger people in our industry," said James Hartford, president, CEO and group publisher of The SportsOneSource Group, which publishes the SGB trade publication. "This effort coincides with the 40th birthday of SGB magazine and aligns with other industry initiatives to enroll younger professionals in the industry we call home."

The finalists represent a diverse cross-section of the market from retail, outdoor, footwear, team sports, apparel and golf. The list includes three Internet entrepreneurs that have had a significant impact on how the active sports lifestyle market sells to the consumer.

"Jen has been a natural leader and valued member of the JanSport team since she began in 2005," said JanSport President, Steve Munn. "Jen brings the utmost passion and enthusiasm to her role as CFO."

About JanSport^®
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com.

CONTACT:
Carrie Steinberg, Public Relations Coordinator
JanSport
510.614.4072
carrie_steinberg@vfc.com