For members of the press looking for more information about JanSport, please contact our Public Relations department.

Carrie Steinberg
Sr. Marketing Communications Coordinator
JanSport
510.614.4072
carrie_steinberg@vfc.com

 

JanSport® Partners with MGM to Present the HOT TUB TIME MACHINE Premiere in
Los Angeles March 17, 2010

San Leandro, Calif. (March 8, 2010) - JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today announced it will join Metro-Goldwyn-Mayer (MGM) to kick some past and flashback to the 80s at the premiere of HOT TUB TIME MACHINE on Wednesday, March 17, 2010 in Hollywood.

 

HOT TUB TIME MACHINE stars John Cusack, Rob Corddry, Craig Robinson and Clark Duke, a group of best friends who've become bored with their adult lives and after a crazy night of drinking in a ski resort hot tub, get the chance to kick some past and change their futures as they are transported back to 1986.

 

In celebration of the film's debut, JanSport will embark on a marketing campaign, inviting fans to visit www.facebook.com/jansport from March 8 through April 5 to enter for the chance to win an authentic 80s JanSport Off Trail Heritage Series bag (www.jansport.com/heritage) autographed by the cast, in addition to daily giveaways of limited edition HOT TUB TIME MACHINE JanSport packs, complete with a free movie ticket from Fandango for the duration of the promotion. In addition, JanSport's Facebook page will include exclusive video and photos from the HOT TUB TIME MACHINE premiere in Hollywood.

 

"We're excited to kick some past with HOT TUB TIME MACHINE," said Laurie Heller, JanSport marketing communications manager. "JanSport was a huge part of the cultural phenomena that was the 80s, from the freedom of self expression via music and style to the celebration of life's adventures, and we're thrilled to reconnect with an era that played a part of making JanSport the iconic backpack brand it is today."

 

"We are always on the lookout for brands relevant to our movies," commented Christine Batista, Senior Vice President of Theatrical Marketing & National Partnerships, MGM. "JanSport was an integral part of 80s youth culture, a status it has maintained without the benefit of a HOT TUB TIME MACHINE."

 

Win an autographed bag by the cast and other prizes at facebook.com/jansport.

 

HOT TUB TIME MACHINE opens in theatres nationwide on Friday, March 26, 2010.

 

About Hot Tub Time Machine
Hot Tub Time Machine follows a group of best friends who've become bored with their adult lives: Adam (John Cusack) has been dumped by his girlfriend; Lou (Rob Corddry) is a party guy who can't find the party; Nick's (Craig Robinson) wife controls his every move; and video game-obsessed Jacob (Clark Duke) won't leave his basement. After a crazy night of drinking in a ski resort hot tub, the men wake up, heads' pounding, in the year 1986. This is their chance to kick some past and change their futures - one will find a new love life, one will learn to stand up for himself with the ladies, one will find his mojo, and one will make sure he still exists! For more information, visit www.kicksomepast.com.

 

About JanSport®
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com.

 

About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit http://www.mgm.com/

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