For members of the press looking for more information about JanSport, please contact our Public Relations department.


APPLETON, WI (September 12, 2007) - JanSport^®, the world's leading manufacturer of backpacks and collegiate apparel, is proud to have opened its new Company Store in Appleton, Wisconsin on Wednesday July 25, 2007. JanSport's new Company Store-which will celebrate its grand opening from September 14-16, 2007- is located adjacent to the JanSport headquarters in Appleton on N820 County Road CB.

The new 6,200 sq. ft. JanSport Company Store sits between a bustling thoroughfare of Wisconsin Ave and Hwy CB, just west of the Fox River Mall. The store welcomes guests with a lounge area that captures JanSport's heritage displaying outdoor-rich books and classic JanSport memorabilia. The shop also features an integrated product presentation, replete with the newest merchandise from collegiate apparel to backpacks and award-winning technical packs, in addition to travel collections and accessories for men, women and children. JanSport's new location also boasts its "treasure chest" section of excess, obsolete and damaged merchandise.

"While we wanted the new store to offer customers an expanded JanSport product presentation to include 1st quality backpacks, luggage and collegiate clothing, it was critical that it still offer the $5.00 to $10.00 college decorated clothing and other merchandise deals that have brought shoppers to the JanSport Company Store from all over the Fox Cities. So it's the same as it was, but simultaneously so much more!" says Ann Daw, JanSport Director of Marketing.

The company adopted the unique building area adjacent to its headquarters that is currently home to JanSport's Customer Service staff, in addition to 160 other VF Outdoor employees, turning it into a world-class destination for outdoor enthusiasts and shoppers alike. Inside, the store design mimics the brand philosophy: a blend of nature and innovation using reclaimed barn board to create its merchandise floor displays, keeping true to the rustic nature and feel of the outdoors. In addition to being JanSport's Custom Division headquarters, Appleton, Wisconsin is the birthplace of JanSport's Collegiate Apparel and remains the place where its clothing is still manufactured to date.

JanSport Company Store hours are 10:00am-9:00pm Monday-Friday, 10:00am-6:00pm on Saturday, and 11:00am-5:00pm on Sunday.

About JanSport
Founded in 1967 JanSport^®, a division of VF Outdoor Inc. is headquartered in San Leandro, California, and is a leading manufacturer and global marketer of backpacks, travel bags and accessories. The Company offers products for school, business, travel and all outdoor adventures. JanSport^® products are sold in a variety of retail stores throughout the world. To find additional information, www.jansport.com.

About the Company
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler , Lee , Riders , The North Face , Vans , Reef , Eagle Creek , Eastpak , JanSport , Napapijri , Nautica , Kipling , John Varvatos , 7 For All Mankind^®, lucy^®, Majestic^®, , Lee Sport and Red Kap .

VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.