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Coming Soon, The New JanSport Be Outdoors Blog
JanSport redesigns its blog for outdoor enthusiasts, making it intuitive, aspirational
and easier to navigate.
San Leandro, Calif., (January 19, 2011) - JanSport today announced the redesign of its blog for outdoor enthusiasts, Be Outdoors. The upgraded Be Outdoors blog is JanSport's latest achievement over the past five years in an effort to improve the online experience consumers have with the Brand.
The launch of the redesigned Be Outdoors blog includes major improvements to the way users navigate the site and acquire information, including a new calendar interface, announcing JanSport's latest news and events, a video spotlight feature, and a dedicated space to keep its blog community up-to-date on new product launches and causes important to the Brand. JanSport is also committed to sharing knowledge from its experienced team of athletes and outdoor enthusiasts that include world class mountaineers, rock climbers and skiers.
JanSport's newly designed Be Outdoors blog launches today. Visit the Be Outdoors now, at www.jansport.com/beoutdoors. For more information about the JanSport Brand, visit www.jansport.com.
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom. For more information, visit www.jansport.com.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, John Varvatos®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.