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JanSport® Lends A Hand with NBC'S "TODAY" Show
JanSport donates over 275,000 worth of backpacks and apparel items to
Casa de Esperanza de Los Niños in Houston, TX
San Leandro, Calif., (June 15, 2011) - JanSport, the original outdoor gear brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today extended its support to the NBC "Today" Show's tenth annual "Lend a Hand" charitable project. For the third consecutive year, JanSport donated more than 10,000 backpacks and apparel items, totaling over 275,000.
JanSport's contributions were featured on TODAY's June 15 episode, where host Al Roker delivered supplies to Casa de Esperanza de Los Niños in Houston, Texas. Casa de Esperanza de Los Niños - The House of Hope for Children - is a safe place for children in crisis due to abuse, neglect or the effects of HIV. They provide residential, medical and psychological care according to the needs of each child. The goal is to return physically and emotionally healthy children to stabilized homes where caregivers can safely provide daily care.
"Since 1967, JanSport has been and continues to be a Brand that connects youth with the outdoors," said Rico Pasqualini, JanSport's vice president of sales. "We were happy to team up with TODAY for a third consecutive year to support an organization so dedicated to bettering its community and helping children reach new heights."
"Lend a Hand" began in 2002 as a way to jumpstart smaller charities across the country that work towards improving conditions in their communities. TODAY host Al Roker kicked off the tenth annual "Lend a Hand" series on Monday, June 13 and continued his week-long roadtrip, surprising five exceptional charities with truckloads of donations.
For additional information about the "Lend a Hand Today" series, visit TODAY.com.
For more information about the JanSport Brand, visit www.jansport.com.
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom. For more information, visit www.jansport.com.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, John Varvatos®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.