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The JanSport® Bonfire Sessions Head to Toronto: Take Over Artscape Gibraltar Point During NXNE
Following Events in Austin and Palm Springs, JanSport Brings Free Outdoor Concert Series to Toronto on June 14th with Headliners Smith Westerns
NEW YORK, NY and SAN LEANDRO, CA (June 5, 2012) - JanSport today announces the third event of its 2012 Bonfire Sessions series, a free outdoor concert series that brings music fans bands and a bonfire under the big sky. Following events in Austin and Palm Springs, the series continues in Toronto with music brought to you in partnership with Noisey, VICE's music channel. The Toronto Bonfire Sessions will take place on Thursday, June 14th at Artscape Gibraltar Point with performances by headliners Smith Westerns and Canadian electro-haze outfit Dusted.
The Toronto Bonfire Sessions with music brought to you in partnership with Noisey
Chicago Indie three-piece Smith Westerns will play their only North American date this summer at the JanSport Bonfire Sessions in Toronto with support from Dusted, the latest musical incarnation of Holy F*ck front man Brian Borcherdt. In addition to the concert line-up, Toronto-based emerging artist Emily Bitze will create a unique poster for the Bonfire Sessions on June 14th, and concertgoers will receive limited edition silk-screened prints at the show.
Ferries will provide transportation from the Toronto Ferry Docks to the event site. Doors open at 5:30 p.m. and the showcase will start at 8:00 p.m. The event is 19+ to attend and admission to The JanSport Bonfire Sessions in Toronto is free, but space is limited. To receive event news before it's published, RSVP at www.jansport.com/bonfiresessions.
For up-to-date Toronto Bonfire Sessions event information, including where to line up, visit JanSport's blog Unzipped at www.jansport.com/unzipped.
Bands and A Bonfire Under the Big Sky
The third annual JanSport Bonfire Sessions kicked-off 2012 in Austin, Texas at SXSW and then headed down to Palm Springs during Coachella. With three city stops left, the idea is simple: a free outdoor concert featuring a locally adored band and a bonfire. This year, the live performances in Austin, Palm Springs, Toronto, Seattle and San Francisco will be captured on film for a new live music documentary series on Noisey.com. Posters for each event will be created by a local artist as well and will be given away to fans at the show.
Visit www.jansport.com/bonfiresessions to go behind the scenes with White Denim in Austin and Crystal Antlers in Palm Springs.
To check out VICE's take on music, head to Noisey.com and the Noisey YouTube channel at www.youtube.com/noisey.
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About JanSport®
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery represented in the Brand tagline: Discover Freedom. For more information, visit www.jansport.com.
About Noisey
Noisey.com launched in March 2011 at SXSW and is dedicated to uncovering the best new bands and music scenes from around the world. To date, Noisey teams around the world have profiled hundreds of bands from 11 different countries, in more than 700 captivating original episodes. On YouTube, Noisey will offer music fans the most extensive slate of original online music programming to date, covering not only the artists that matter most, but the trends and opinions that make up today's music culture.