In terms of non-commerce content authoring, the homepage is made up of three main components.
These pages can be collection pages desgined for Marketing or special landing pages directed from the homepage. If directed from the homepage we should never duplicate the creative Each creative should have an unique message and landing page. The width is the same as the homepage DMB at 1550px but the height is flexible. We err on the side of shorter so that the product merchandising will be presented above the fold on large breakpoints.
Emails are designed within one of four templates and are designed within columns. The true email header and footer are part of the design and are not altered.
Banner ads are created for each new homepage creative asset that is expected in the beginning of each month. These banner ads will match the creative of the DMB slider including the text Free Shipping | Free Returns. Banner ads are due the week after the homepage is refreshed.