Homepage

 

In terms of non-commerce content authoring, the homepage is made up of three main components.

  • Dynamic Media Banner - Each slider has two images. One for large and one for small breakpoint
  • Modules using 4 Columns/row - Each image is global, meaning we only need one asset for each
  • Footer Modules using 2 Columns/row - Each image is global meaning we only need one asset for each

Landing Page

 

These pages can be collection pages desgined for Marketing or special landing pages directed from the homepage. If directed from the homepage we should never duplicate the creative  Each creative should have an unique message and landing page. The width is the same as the homepage DMB at 1550px but the height is flexible. We err on the side of shorter so that the product merchandising will be presented above the fold on large breakpoints.

Emails

 

Emails are designed within one of four templates and are designed within columns. The true email header and footer are part of the design and are not altered.

  • The first template is one column wide.
  • The second template uses two side by side images within two columns and is presented the same on mobile and desktop
  • The third template uses three side by side images within three columns and is presented in rows of two at the mobile breakpoint
  • The fourth template uses four side by side images within four columns and is also presented in rows of two at the mobile breakpoint

Banner Ads

 

Banner ads are created for each new homepage creative asset that is expected in the beginning of each month. These banner ads will match the creative of the DMB slider including the text Free Shipping | Free Returns. Banner ads are due the week after the homepage is refreshed.