In terms of non-commerce content authoring, the homepage is made up of three main components.
These pages can be collection pages desgined for Marketing or
special landing pages directed from the homepage. If directed from the
homepage we should never duplicate the creative Each creative should
have an unique message and landing page. The width is the same as the
homepage DMB at 1550px but the height is flexible. We err on the side
of shorter so that the product merchandising will be presented above
the fold on large breakpoints.
Emails are designed within one of four templates and are designed
within columns. The true email header and footer are part of the
design and are not altered.
Banner ads are created for each new homepage creative asset that is
expected in the beginning of each month. These banner ads will match
the creative of the DMB slider including the text Free Shipping | Free
Returns. Banner ads are due the week after the homepage is