Japanese fashion is iconic all over the globe. The country’s most famous designers (think Yamamoto, Miyake, and Kawakubo) have inspired our love of everything from selvedge denim to bomber jackets.
One of our favorite Japanese brands is BEAMS, a modern lifestyle company that opened its first store in the Harajuku district of Tokyo in 1976. Much like JanSport, BEAMS fashion is rooted in college campus style, and the company is known for customizing fashionable designer products to suit its authentically Japanese aesthetic. That style has become wildly popular, leading to BEAMS expanding to more than 170 stores throughout Asia.
Now, you can get a taste of the Japanese aesthetic yourself, thanks to a new collaboration between JanSport and BEAMS. We let the BEAMS team style some of our most-loved packs. Ready to level up your style this semester? Meet the new additions to the JanSport catalogue below.
Tearing back the layers of backpack design, this pack is a fusion of iconic JanSport style mixed with an epic amount of functionality. Its large main compartment has a padded laptop sleeve and there are different zippered attachment points for its modular stash bags. Two water bottle holders and fully-padded straps make it ideal for class or all-day adventures—or, if you only need a few essentials, just pull off one of the small attachments and get going.
Hone your look with BEAMS’ take on our iconic waist pack. Constructed with premium Cordura® fabric, the BEAMS Fifth Ave tips its hat to minimalistic Japanese style. Consisting of a large main compartment, zippered front slash pocket, and stealth buckle attachment, it quietly complements every outfit.
This small and sturdy sidekick is ideal for quick getaways. Featuring premium fabrics and one main compartment for essentials, its front slash pocket and D-ring attachment points make it a versatile addition to your wardrobe.
Bonus: You can attach all three of these bags together to form the Plus Pack, giving you extra space and functionality.
Wherever you’re headed, these bags will help you stay both stylish and prepared. Shop our BEAMS collab now.
By: Charli Moore