OUR STORY

THE THREAD WE ARE BUILT UPON

OUR STORY
1984 The SuperBreak JanSport creates the revolutionary standard for school bags and takes America by storm. One year later JanSport sells its one millionth day pack.
1972 The IMG Tahoma Pack JanSport summits Rainier. This is the start of the longest running outdoor industry expedition; JanSport climbs Rainier every year since.
STill Exploring JanSport was born in the Summer of Love. It was a powerful time for music, art, and all forms of self-expression. Making these packs was our way of breaking free and doing our own thing. Today, we celebrate all forms of exploration and self-expression. The sounds and styles may have changed, but just like we did back in the 60s, young people are always going to want to make their own way. And JanSport will be along for the journey.
1990 The Right Pack JanSport introduces the iconic Right Pack modeled after our leather bottomed packs in the 70's.
THE MOUNTAIN Everyone wears backpacks now. Young. Old. Student. Professional. They’re a staple of any style. But before we released the Right Pack in the 70s, backpacks were really just for hikers. When local students at the University of Washington starting using our durable leather-bottom packs to hold their books, we became accidental style icons. That style quickly spread. Thirty-some years later, it’s a classic that’s been imitated by nearly every backpack brand.
2015 The Hatchet After more than 40 years the JanSport story continues.
1967 THE BEGINNING Back in 1967, we started hand-making packs on the second floor of an old transmission shop in Seattle. We didn’t really think our packs would be popular. We didn’t really care. We just wanted them to hold up during our many outdoor adventures—and maybe we’d sell enough to avoid getting real jobs. Skip was our salesman, Murray designed the packs, and Murray’s girlfriend, Jan did the sewing. When Murray asked Jan to marry him, he said he’d name the company after her if she said ‘yes’. She did. He did. And JanSport was born.
THE ORIGINAL Everyone wears backpacks now. Young. Old. Student. Professional. They’re a staple of any style. But before we released the Right Pack in the 70s, backpacks were really just for hikers. When local students at the University of Washington starting using our durable leather-bottom packs to hold their books, we became accidental style icons. That style quickly spread. Thirty-some years later, it’s a classic that’s been imitated by nearly every backpack brand.
OUR PROMISE JanSport has grown a bit since those early days in Seattle, but we’ve never strayed from our roots. And we never will. Our packs are designed for getting out and exploring. This is our life’s work, and we stand behind every stitch. So whether you bought a pack from us back in 1967 or 2007, if anything on your JanSport should break along your journey, send it to us and we’ll fix it for free. Guaranteed.
1971
The Flower Pack The launch of the D-Series. Originally designed for a Dhaulagiri Two expedition in the Himalayas, the D-Series was designed for all-year mountaineering and expedition treks.
THE THREAD CONTINUES...
OUR STORY
1984 The SuperBreak JanSport creates the revolutionary standard for school bags and takes America by storm. One year later JanSport sells its one millionth day pack.
1972 The IMG Tahoma Pack JanSport summits Rainier. This is the start of the longest running outdoor industry expedition; JanSport climbs Rainier every year since.
STill Exploring JanSport was born in the Summer of Love. It was a powerful time for music, art, and all forms of self-expression. Making these packs was our way of breaking free and doing our own thing. Today, we celebrate all forms of exploration and self-expression. The sounds and styles may have changed, but just like we did back in the 60s, young people are always going to want to make their own way. And JanSport will be along for the journey.
1990 The Right Pack JanSport introduces the iconic Right Pack modeled after our leather bottomed packs in the 70's.
THE MOUNTAIN Everyone wears backpacks now. Young. Old. Student. Professional. They’re a staple of any style. But before we released the Right Pack in the 70s, backpacks were really just for hikers. When local students at the University of Washington starting using our durable leather-bottom packs to hold their books, we became accidental style icons. That style quickly spread. Thirty-some years later, it’s a classic that’s been imitated by nearly every backpack brand.
2015 The Hatchet After more than 40 years the JanSport story continues.
1967 THE BEGINNING Back in 1967, we started hand-making packs on the second floor of an old transmission shop in Seattle. We didn’t really think our packs would be popular. We didn’t really care. We just wanted them to hold up during our many outdoor adventures—and maybe we’d sell enough to avoid getting real jobs. Skip was our salesman, Murray designed the packs, and Murray’s girlfriend, Jan did the sewing. When Murray asked Jan to marry him, he said he’d name the company after her if she said ‘yes’. She did. He did. And JanSport was born.
THE THREAD CONTINUES...
THE ORIGINAL Everyone wears backpacks now. Young. Old. Student. Professional. They’re a staple of any style. But before we released the Right Pack in the 70s, backpacks were really just for hikers. When local students at the University of Washington starting using our durable leather-bottom packs to hold their books, we became accidental style icons. That style quickly spread. Thirty-some years later, it’s a classic that’s been imitated by nearly every backpack brand.
OUR PROMISE JanSport has grown a bit since those early days in Seattle, but we’ve never strayed from our roots. And we never will. Our packs are designed for getting out and exploring. This is our life’s work, and we stand behind every stitch. So whether you bought a pack from us back in 1967 or 2007, if anything on your JanSport should break along your journey, send it to us and we’ll fix it for free. Guaranteed.
1971
The Flower Pack The launch of the D-Series. Originally designed for a Dhaulagiri Two expedition in the Himalayas, the D-Series was designed for all-year mountaineering and expedition treks.
1984 The SuperBreak JanSport creates the revolutionary standard for school bags and takes America by storm. One year later JanSport sells its one millionth day pack.
1972 The IMG Tahoma Pack JanSport summits Rainier. This is the start of the longest running outdoor industry expedition; JanSport climbs Rainier every year since.
STill Exploring JanSport was born in the Summer of Love. It was a powerful time for music, art, and all forms of self-expression. Making these packs was our way of breaking free and doing our own thing. Today, we celebrate all forms of exploration and self-expression. The sounds and styles may have changed, but just like we did back in the 60s, young people are always going to want to make their own way. And JanSport will be along for the journey.
1990 The Right Pack JanSport introduces the iconic Right Pack modeled after our leather bottomed packs in the 70's.
OUR STORY
THE MOUNTAIN Everyone wears backpacks now. Young. Old. Student. Professional. They’re a staple of any style. But before we released the Right Pack in the 70s, backpacks were really just for hikers. When local students at the University of Washington starting using our durable leather-bottom packs to hold their books, we became accidental style icons. That style quickly spread. Thirty-some years later, it’s a classic that’s been imitated by nearly every backpack brand.
2015 The Hatchet After more than 40 years the JanSport story continues.
1967 THE BEGINNING Back in 1967, we started hand-making packs on the second floor of an old transmission shop in Seattle. We didn’t really think our packs would be popular. We didn’t really care. We just wanted them to hold up during our many outdoor adventures—and maybe we’d sell enough to avoid getting real jobs. Skip was our salesman, Murray designed the packs, and Murray’s girlfriend, Jan did the sewing. When Murray asked Jan to marry him, he said he’d name the company after her if she said ‘yes’. She did. He did. And JanSport was born.
THE THREAD CONTINUES...
THE ORIGINAL Everyone wears backpacks now. Young. Old. Student. Professional. They’re a staple of any style. But before we released the Right Pack in the 70s, backpacks were really just for hikers. When local students at the University of Washington starting using our durable leather-bottom packs to hold their books, we became accidental style icons. That style quickly spread. Thirty-some years later, it’s a classic that’s been imitated by nearly every backpack brand.
OUR PROMISE JanSport has grown a bit since those early days in Seattle, but we’ve never strayed from our roots. And we never will. Our packs are designed for getting out and exploring. This is our life’s work, and we stand behind every stitch. So whether you bought a pack from us back in 1967 or 2007, if anything on your JanSport should break along your journey, send it to us and we’ll fix it for free. Guaranteed.
1971
The Flower Pack The launch of the D-Series. Originally designed for a Dhaulagiri Two expedition in the Himalayas, the D-Series was designed for all-year mountaineering and expedition treks.
1984 The SuperBreak JanSport creates the revolutionary standard for school bags and takes America by storm. One year later JanSport sells its one millionth day pack.
1972 The IMG Tahoma Pack JanSport summits Rainier. This is the start of the longest running outdoor industry expedition; JanSport climbs Rainier every year since.
STill Exploring JanSport was born in the Summer of Love. It was a powerful time for music, art, and all forms of self-expression. Making these packs was our way of breaking free and doing our own thing. Today, we celebrate all forms of exploration and self-expression. The sounds and styles may have changed, but just like we did back in the 60s, young people are always going to want to make their own way. And JanSport will be along for the journey.
1990 The Right Pack JanSport introduces the iconic Right Pack modeled after our leather bottomed packs in the 70's.
OUR STORY
THE MOUNTAIN Everyone wears backpacks now. Young. Old. Student. Professional. They’re a staple of any style. But before we released the Right Pack in the 70s, backpacks were really just for hikers. When local students at the University of Washington starting using our durable leather-bottom packs to hold their books, we became accidental style icons. That style quickly spread. Thirty-some years later, it’s a classic that’s been imitated by nearly every backpack brand.
The Hatchet After more than 40 years the JanSport story continues.
1967 THE BEGINNING Back in 1967, we started hand-making packs on the second floor of an old transmission shop in Seattle. We didn’t really think our packs would be popular. We didn’t really care. We just wanted them to hold up during our many outdoor adventures—and maybe we’d sell enough to avoid getting real jobs. Skip was our salesman, Murray designed the packs, and Murray’s girlfriend, Jan did the sewing. When Murray asked Jan to marry him, he said he’d name the company after her if she said ‘yes’. She did. He did. And JanSport was born.
THE ORIGINAL Everyone wears backpacks now. Young. Old. Student. Professional. They’re a staple of any style. But before we released the Right Pack in the 70s, backpacks were really just for hikers. When local students at the University of Washington starting using our durable leather-bottom packs to hold their books, we became accidental style icons. That style quickly spread. Thirty-some years later, it’s a classic that’s been imitated by nearly every backpack brand.
2015
OUR PROMISE JanSport has grown a bit since those early days in Seattle, but we’ve never strayed from our roots. And we never will. Our packs are designed for getting out and exploring. This is our life’s work, and we stand behind every stitch. So whether you bought a pack from us back in 1967 or 2007, if anything on your JanSport should break along your journey, send it to us and we’ll fix it for free. Guaranteed.
1971
The Flower Pack The launch of the D-Series. Originally designed for a Dhaulagiri Two expedition in the Himalayas, the D-Series was designed for all-year mountaineering and expedition treks.
THE THREAD CONTINUES...