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Gen Z and Sustainability: How To Go Green

Kelsey Sarracino Jun 23, 2023

Gen Z is the generation that cares the most about sustainability. So much so that they’re more widely involved driving sustainability efforts along with environmental activism and awareness than any other before them. Accounting for over 2 billion people worldwide, Gen Z is a force to be reckoned with, and, when combined with millennials, this group makes up 43% of the U.S. population. Gen Z’s green mindset, coupled with growing size and power, is pushing businesses and governments for more sustainable practices. 

Whether you’re Gen Z or just wondering how to go green and get involved with environmental causes, here are some ways you can help.


Support Sustainable Brands

If you’re Gen Z and are too young to vote in elections, there are other ways to make sure your voice is heard

Almost 3/4 of Gen Z consumers believe that sustainability is more important than a brand name and are willing to spend more on products that meet their sustainability standards. 

If you’re trying to figure out if a brand is environmentally sustainable and worth your investment, there are a few things you can look for. Accreditations such as a B Corp. or GRS (Global Recycling Standard) certification assures consumers that the brand has passed sustainability regulations assessed by an unbiased third party. Other positive markers are sustainable packaging, transparent environmental missions and goals, and clear simple labeling on origin, production details, and ingredients/materials of the products you’re shopping for. 


Share information and Take Action on Social Media 

So how did a young generation gain so much influence on the global market? Two words. The internet. With more access to information than ever before and a greater ability to share this with like-minded individuals, there’s never been a stronger time for building community, activism, and sharing messaging on a global scale. And, it doesn’t stop there. By using every tool from protests and boycotts to social media, this generation is poised to shake the foundation of industries that have historically put profit over sustainability. 


Join Gen Z-led Climate Organizations 

Sustainability advocate and Gen Z badass Greta Thunberg is an activist who leads by example. Her powerful speeches and refusal to back down to companies, politicians, and others who shun climate change and ignore climate-friendly ideas has taken Gen Z by storm and shown how they have the potential to make a difference. Her global movement Fridays For Future, continues to inspire action from other passionate individuals and encourages others to advocate for improved environmental regulations and other important issues. 

If you’re looking for movements or organizations in your area, social media is the place to go. Browsing TikTok or Instagram or searching a simple phrase like “climate organizations Boston” can be a great first step to help put you on the right path. Happy searching! 


Volunteer for Sustainable Initiatives

Sometimes, the best thing to do is roll your sleeves up and get to work. Not only can you be a part of something bigger, but it gives you the opportunity to see the difference you’re making firsthand. Look to your local community and see what volunteer opportunities there are. Start sustainability initiatives at your school or college. Message your favorite environmental activists and see how you can help support them. Email or call your local politicians and ask them about their environmental policies. And if you are old enough to vote, make sure to research your candidates carefully to see what their stance is on the environment.


Sitting back and waiting for change is no longer an option. If we want a healthier world in our future, we need to make it happen ourselves.