The design concept combines Upstairs’s trademark Icon and JanSport’s brand spirit
and unites them with the earth tone color schemes visuals.
The details features the iconic elements to represent the “Upstairs Style” such as the cactus and the wavy lines. This remind people of fresh imagination of Upstairs's spirits and allows Upstairs and JanSport to intermingle without losing separate identities.
UPSTAIRS GENUINE SHOP
2F, No.19, Lane 96, Kunming St.
Wanhua District, Taipei City 108, Taiwan
+886 2 2311 0602