JanSport SXSW 2017
Thank you to everyone who came out to Cheer Up Charlies on Wednesday March 15th for our first Bonfire Sessions of 2017. We had a packed house that overflowed outside and into the streets. To say that Austin showed up early, waited in lines to enjoy food, beer, s’mores was an understatement. An incredible performances by headliner Lil Yachty, and supporting artists Noname, Tei Shi, Ian Sweet and No Win capped off another successful event for JanSport during SXSW.
Check out the full SXSW recap video highlighting the night’s performances here:
Continue to follow @jansport and #BonfireSessions for updates on our next Bonfire Sessions coming to you from Vancouver on Saturday, July 22, 2017.
All Roads Lead to Austin
Cape Town’s Diamond Thug kick off the All Roads Lead to Austin 3-day program with Wednesday’s performance at Container Bar with COLLiDE on Rainey Street. Chicago indie rock band, Ratboys rocked the stage at Container Bar on Thursday and closing out the All Roads Lead to Austin program on Friday was Heat, out of Montreal, Quebec Canada.
SXSW Artist Gifting Lounge
For the 8th consecutive year, JanSport kicked off our week in the Official SXSW Artist Gifting Lounge, gifting 4,000 JanSport Right packs to artists who performed during the festival. Now a Brand tradition that bands from all walks of life look forward to on a yearly basis.